The technology is OLED. OLED is a new display technology, using light-emitting organic materials, beautiful and efficient displays can be created. Althought will not be out anytime soon. Sony have a demo at CES 2009 with this advance technology. In the meantime iPhone will live a few more years!
Contrast - A Sony Flex OLED Walkman Concept from Sony Insider on Vimeo.
Contrast - A Sony OLED Reader Concept from Sony Insider on Vimeo.
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