February 4, 2009

Steve Jobs, Left Brainer or Right Brainer?




Jobs is a classic right brainer with a intense focus on a product's visual appearance and a disdain for the consumer's opinion.

"People don't know what they want," Jobs once said, "until you show it to them."

Marketing Success Comes From the Right


Managers vs. Entrepreneurs 

Ambidexterity vs. 'Ambibrainerity'

Certainty vs. Uncertainty 

Reality vs. Perception 

Execution vs. Strategy 

Common sense vs. Marketing sense

Battle over? Or has it just begun?

Dialogue vs. dog and pony show

Read more here.


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